Play’n GO Agrees Alliance with Sky Betting and Gaming for UK Market

Play’n GO, a leading Swedish-based iGaming supplier that is operating in 25 regulated regions around the world, has signed a productive contract with Sky Betting and Gaming, a gambling company that is a subsidiary of Flutter Entertainment and is based in Leeds, West Yorkshire, UK.

Under the terms of the agreement, Play’n GO will present its portfolio on the Sky Betting and Gaming platform.

Goals of the union:

With this partnership, Play’n GO hopes to extend its presence across the UK and introduce its entire portfolio to a brand new audience.

Examples of games that will be hosted on the Sky Betting platform are leading titles such as: Book of Dead, Reactoonz and Boat Bonanza.

The titles will already be available by the time of the partnership.

This new alliance is just another important step in the already long and lucrative relationship between Flutter Entertainment and Play’n GO, who have been close allies in the UK market for few years already.

Commenting on the partnership, Anna Mackney, Regional Director, UK, Play’n GO, said: “This partnership between Sky Betting and Gaming and Play’n GO is an exciting prospect, as it joins together two of the most forward-thinking, agile businesses in our industry. Play’n GO is committed to growing our UK business and the addition of Sky Betting and lol646 Gaming is a major milestone on that journey. We look forward to working with the team at Sky Betting and Gaming to deliver a safe, exciting experience for their players.”  

On the other hand, Sky Betting and Gaming will add new unique, attractive games to its portfolio. Moreover, it will enjoy the popularity that comes with combining its portfolio with Play’n GO’s industry-leading portfolio.

Also with this alliance, it hopes to grow exponentially and become more famous globally.

In this regard, Eamonn Beardsley, Head of Content at Sky Betting and Gaming, added: “Play’n GO has been part of the Flutter family for some time now, so it’s a great pleasure to bring them under the Sky Betting and Gaming umbrella now too. Play’n GO’s customer-friendly, inventive catalogue of titles, as well as their steadfast commitment to player safety, make them a perfect partner for Sky Betting and Gaming, and we look forward to many years working together.” 

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Headquartered in Sweden, Play’n GO was founded and officially launched in 2005. It’s one of the largest globally recognized companies and its portfolio consists of video slots such as Naughty’s Nick Book, Athena Ascending, and Rise of Olympus 100.

Headquartered in Leeds, West Yorkshire, UK, Sky Betting and Gaming consists of five key brands: Sky Vegas, Sky Bet, Sky Casino, Sky Poker and Sky Bingo.